Does creating a product from scratch seem like a daunting task? It can be, especially if it’s something you’ve never done before. But I’ve simplified the process for you in this condensed, no-fluff checklist.
Here’s one you’ll want to print off and keep near your desk…
Step 1: Come Up With An Idea
I’ll assume for this step that you already have your niche. So what you need to do is first brainstorm possible ideas, and then research these ideas to see if they’re profitable and in-demand. Here are the steps:
- Write down the problems you’ve observed in the niche.
- Ask your market what problems they have and what sorts of solutions they’re looking for.
- Search for your keywords in Google and marketplaces like Amazon to see what types of products are popular.
- Use a keyword tool like MarketSamurai.com to see what people are searching for in the search engines.
- Check for popular topics on blogs, social media, and community sites like Quora.com.
- Go to marketplaces such as Clickbank.com and Amazon.com to see if there is a demand for your product idea.
- See what the top sites in your niche are selling.
- Check paid advertising in your niche (such as Google AdWords ads) to see what vendors in your niche are selling.
- Read product reviews of similar products to get ideas of how to make your product better.
Bottom line: if you see that a particular type of product is a bestseller and/or that there are multiple competitors for that product, that’s a good sign. It means people want the product and are paying for it – so you can create something similar (but better) and be fairly certain it will sell well too.
Which brings us to the next point…
Step 2: Create the Product
There are three main ways to do this:
1. Create the product yourself. A common choice, and a particularly good one if you’re an expert in the niche. (I.E., meaning a freelancer wouldn’t be able to create something as good as you can.)
- Review other popular products, and then determine how you can make your product better than these competing products.
- Create an outline so that your end product is focused and thorough. Use similar products as inspiration for what all to include in your product. (Don’t copy!)
- Schedule uninterrupted time each day to work on your product. Set a timer in work in 20-minute bursts if you find your productivity lagging.
2. Outsource to a competent freelancer. This is a good option that frees up your time to focus on other important tasks.
- Research your prospective freelancer thoroughly. Search their name on Google, check their references, and review their feedback and ratings on freelancing sites.
- Create a detailed brief. Offer examples of similar materials you like, point to resources that may be helpful and be specific as possible about what you want.
3. Crowdsource the product. This means you invite multiple experts in your niche to create a small portion of the product, such as a page or two of a report, in exchange for a link in the product.
- Research prospective partners first. Your name is going to be associated with these partners, so you want to make sure they have good reputations.
- Build relationships with prospective partners. Then ask them to partner with you on your project.
No matter which option you choose, be sure to create a product that’s not merely a “me too” product in your niche. You should seek to create something better than everything else on the market.
Step 3: Craft a Great Title
The title is important, as some people will make their buying decision based almost solely on the title. Here’s how to create a good one:
- Brainstorm dozens of ideas. Then choose the ones that appeal the most and test them.
- Craft a title with a benefit. For example:“How to Lose 10 Pounds Without Even Trying” “The Quick And Easy Way to Housetrain a Puppy”
- Use powerful trigger words in your title. These powerful words include:
Step 4: Check for Errors
Once your product is complete, do two things:
1. Check for errors. Ideally, you should have someone else (perhaps even a professional proofreader) proof your work.
2. Polish the final piece. Consider these points:
- Create an introduction that whets the reader’s appetite forwhat’s coming.
- Be sure you include plenty of tips and examples.
- Insert stories to make the content more engaging.
- Double-check your facts.
- Provide illustrations, charts, mind maps and other graphics to add value to the product and make it more aesthetically pleasing.
- Embed backend offers into the content.
- Check that the content is “edutaining” – entertaining (with a light, conversational tone) plus highly useful and educational.
- Write a conclusion that summarizes the main points and offers a call to action.And finally…
Step 5: Compile Into a Popular Format
Convert your text document into a PDF by using Adobe’s professional tools, or any number of free tools such as CutePDF.com.
So there you have it – a five-step mini-blueprint that takes you from product idea to product creation. The main point is to be sure you start with a product your prospects really want and then create something useful and engaging.
Hope this will work for you. 🙂